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Challenge

Designing for two different audiences simultaneously- children, who respond to playful visuals, and parents, who need clear information and a trustworthy purchasing process.

Research

Brand analysis of Nickelodeon visual language and review of e-commerce best practices to support purchasing confidence.

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Design decisions

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Playful brand-driven visuals combined with structured product information.
Simplified purchasing flow.
Clear trust indicators such as warranty and shipping information.

Key insights

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Children respond strongly to playful visuals and characters.
Parents prioritize product clarity, safety, and trust signals.
International purchasing requires transparency around language, shipping, and pricing.

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Hope you enjoyed
Thank you for your time.

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