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SHIR BROOKS



Challenge
Designing for two different audiences simultaneously- children, who respond to playful visuals, and parents, who need clear information and a trustworthy purchasing process.

Research
Brand analysis of Nickelodeon visual language and review of e-commerce best practices to support purchasing confidence.

Design decisions
Playful brand-driven visuals combined with structured product information.
Simplified purchasing flow.
Clear trust indicators such as warranty and shipping information.
Key insights
Children respond strongly to playful visuals and characters.
Parents prioritize product clarity, safety, and trust signals.
International purchasing requires transparency around language, shipping, and pricing.

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