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Challenge

Designing a website that serves three different audiences: families, professionals, and individuals facing mental health challenges, each with different emotional and informational needs.

Research

Audience segmentation and close collaboration with the organization team to understand user needs, sensitivities, and expectations.

Design decisions

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Soft and supportive visual language combining illustration and photography.
Clear entry points for each audience group.
Accessible and empathetic tone across the interface.

Key insights

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Families seek reassurance, clarity, and trust.
Professionals look for structured information about services and programs.
Individuals facing challenges are sensitive to tone and visual language.

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Hope you enjoyed
Thank you for your time.

Let’s connect, and get to know each other

052-2559771

ShirBrooks052@gmail.com

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