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SHIR BROOKS
Problem
Early childhood development involves key milestones across language, motor, and emotional domains, yet many parents are unsure what typical progress looks like and may become anxious quickly. Online information is often scattered and inconsistent, lacking clear professional guidance, which leads to confusion and makes it harder to assess whether a baby is developing as expected in time.
Solution
An app that serves as a personal development center for a baby and brings together one, up-to-date and accurate professional knowledge.
It provides clear development tracking by age, tailored exercises, the option to share and consult on any deviations in progress, and the option to share instructions with the caregiver. All in one place, in an accessible and simple way for daily use.
User Research
The user study was conducted with 10-15 women aged 30-35 who have one to three children. It was conducted via WhatsApp chat and the questions were developed using artificial intelligence.
Most parents turn to social media and general search, resulting in information overload and low confidence in decisions.
Most parents monitor their baby’s development using multiple methods. Leading to cognitive load, inconsistency, and gaps in information.
Tracking development is accompanied by uncertainty, with a clear need for guidance and reassurance around progress.
The need goes beyond documentation to include actionable guidance, age-appropriate activities, and access to professional knowledge.
Conclusions
Meet Maya Lapidot, 32, First time mother
"I'm not trying to be perfect, I just want to understand what’s right right now and act with confidence."
HR Manager
Job
Personality
Emphatic, Thinker, Sensitive
Considerate.
Competitive Analysis
Design style
Self reflection
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Hope you enjoyed
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